Birch Chemicals Head Office, Lincolnshire, UK

Birch Chemicals is proud to announce the launch of a new product: Innovox 97.

As it rolls out globally during the coming 12 months, Innovox 97 will continue Birch’s innovative and market-leading approach to developing and supplying ultrafine calcium oxide desiccants and porosity control solutions for the rubber industry.

A global manufacturing plan means Innovox 97 will be produced ‘on the doorstep’ for several markets, including the US, Europe and Asia. This approach means that Birch Chemicals is ideally placed to be even better in servicing demand, with increased production and improved distribution times.

On the ground efficiency is also a major consideration in putting the new product to market. Whereas previous iterations of Innovox had been palleted in large and sometimes difficult-to-access packaging, Innovox 97 is supplied in easier-to-use 1kg sachets in 25kg boxes. These will be palleted at 48 boxes per pallet, meaning it will be as easy to access the last kg as it was the first. The new packaging also provides Innovox 97 with an extended shelf life.

“It’s always exciting when a new product goes to market – but we’re particularly delighted about Innovox 97,” says Steve Foster, Managing Director of Birch Chemicals. “We’ve not only worked hard to create another world leading product for the rubber industry, but we’ve also built in fantastic ways to be even better on a global scale, improve on the ground efficiency and push hard towards sustainability targets.”

Working with existing worldwide manufacturing partners means that Birch Chemicals remains on target for its sustainability goals – a core value of the business. The carbon footprint of Innovox 97 will be greatly reduced by the considerably less delivery miles involved in production and global distribution.

About Birch Chemicals

Birch Chemicals was founded (as Innovo) in 2000. As part of a group with a 200-year reputation for service and innovation, Birch Chemicals was created to provide specialty chemicals to the Rubber, Plastics, Coatings and Adhesives markets. The company is currently working around the globe with a number of partners and, since summer 2022, as part of Singleton Birch, has been a member of the Mississippi Lime family of companies.

To find out more please contact Birch Chemicals directly on +44 (0) 1652 686 080.

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By Birch

Global product, worldwide support

We work with our specialist distribution partners to offer unparalleled service and supply globally, whatever your requirement. If you want to talk rubber or plastics, coatings or adhesives just get in touch. Our distributors can speak your language - literally.

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